Fun. Family. And all the feels.
That's LOKA. Karen Sgroi opened the salon she always wished she worked for, and built a place where guests feel at home and artists never want to leave. Whether you're booking a chair or building a career, you feel it the minute you walk in.
From behind the chair to building the room
Karen didn't inherit a salon. She worked in one, saw what the industry does to its people, and decided her chairs would run differently.
Behind the Chair
Three decades as a working stylist. She learned the craft, the clients, and the burnout that comes when a salon pours nothing back into its people. That last part became the reason for everything after.
The Owner
She opened LOKA in Wilmington and built it on education, mentorship, and honest pricing. The team grew to 25 specialists, and guests started reviewing their people by name.
Avenue North
The move into a space three times the size made room for the spa floor, permanent makeup, wellness, and a bigger classroom for the next generation of artists.
Four things that never move
Honest Pricing
Level pricing published up front and color weighed to the gram with SalonScale. Your ticket reflects your service, never an average.
Education First
In-house cutting classes, one-on-one mentorship, and a Level 1 through 6 path every artist can see. Karen still teaches the classes herself.
Sustainability, For Real
A Green Circle Salon with responsible product choices built into every service, so your routine doesn't cost the planet.
Community
A Wigs for Kids partner and a studio that pours back into Wilmington, because a salon should belong to its town.
The owner who still teaches the class
Thirty years behind the chair and still on the floor. Karen runs LOKA's cutting classes, mentors the associate program personally, and builds careers on purpose, because nobody built hers.
When the classroom is Stockholm
Education at LOKA doesn't stop at the studio door. When Karen chose NOIR, she took the team to Stockholm to train with the people who make it, and LOKA came home the first NOIR salon in the United States.
That's the pattern here. If it earns a place on our shelves or behind our chairs, somebody on this team learned it at the source.
"This was the best haircutting experience I've ever had. My stylist (Bailey) was friendly, professional, and took great care to explain what she was doing."
Alex C. · Google review ★★★★★"Amazing experience! Hope was fantastic as always! Everyone in the salon is polite and friendly. They work hard to ensure an amazing experience."
Meggan W. · Google review ★★★★★"Skyler spent hours fixing my eyebrows from past tattoo and microblade experiences... no more penciling in."
Chris M. · Google review ★★★★★"Amazing work! Bailey rocks! My hair is always beautiful."
Chris M. · Google reviewEvery generation books a little differently
Some of us would rather never make a phone call. Some of us want to hear a real voice before we book. At LOKA, both are the right answer, and nobody has to change how they say hello.
If You'd Rather Never Call
Text us, chat on the website, or tap to web-call. Our AI receptionist answers instantly, books you in real time, and never makes small talk you didn't ask for. 2 a.m. included.
If You'd Rather Talk It Out
Call (302) 600-1538 any hour and you're answered on the first ring, with a warm human handoff the moment you'd rather talk to a person. Some things deserve a real conversation.
A salon to work for
Level 1 through 6 growth paths, in-house education, mentorship from the owner herself, and a team that stays. If you've been waiting for a salon that builds careers instead of burning them out, this is the one.
Join Our TeamAbout LOKA, asked and answered
Want to talk to a person instead? Call or text (302) 600-1538, answered 24/7.
Karen Sgroi, a stylist with 30 years behind the chair who opened LOKA four years ago, after thirty years behind the chair, and still teaches the cutting classes herself. This is an owner-operated studio, not a chain.
At Avenue North, 3222 Avenue North Boulevard in Wilmington, Delaware, in a space three times the size of the original studio. We're open seven days a week.
Honest level pricing with color weighed to the gram, an education-first culture where the owner still teaches, Green Circle sustainability, and 25 specialists under one roof so your hair, skin, lashes, and brows share one point of care.
We're always meeting artists who fit the culture. LOKA runs a Level 1 through 6 growth path with in-house classes and an associate program mentored by Karen personally. Start on our Join Our Team page.
Yes. LOKA is a Green Circle Salon and a Wigs for Kids partner, and the studio pours back into Wilmington year round.
Come see what different feels like
Book with the artist who's right for you, or join a team that builds careers.