Olivia SgroiLOKA Leadership
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Second Generation · Wilmington, Delaware

The salon raised me. Now I lead it forward.

I'm Olivia Sgroi, on the leadership team at LOKA Beauty Studio, the salon my mom founded. I share how a founder-led salon runs its team, its systems, and its booking engine.

[Olivia's line, in her own words. One sentence.]
[Photo]
Olivia, portrait
in the studio

One email a month on leading a salon team. Unsubscribe anytime.

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  • Top 200Salon Today · 2026
  • 5.0 Google Rating
  • Almost 1KFive-Star Reviews
  • 25Specialists
  • Green CircleCertified Salon

Source: lokabeautystudio.com, September 2026.

I · Her Story

Karen built the chair. I learned in it.

My mom, Karen Sgroi, has thirty years behind the chair. I grew up on her salon floor, sweeping hair and watching how she treated every guest. [ADD: the moment Olivia knew she was in.]

I started as LOKA's lash and brow specialist. No shortcuts because of my last name. Now I sit on the leadership team, working on the people, the pricing, and the systems that keep twenty-five specialists booked.

  • [YEAR]Lash & brow specialist
  • [YEAR]Leadership team
  • 2026Salon Today Top 200
[Photo]
Olivia and Karen
[Photo]
Early days at LOKA
II · What She Leads

Where my week actually goes.

01

The team

Twenty-five specialists, Level 1 to 6. Weekly training, one-on-one mentorship, and a career path every artist can see.

02

The booking engine

AI answers every call, text, and chat, 24/7, and books live in Meevo. A real person is one sentence away.

03

Honest pricing

Published level pricing. Color weighed to the gram with SalonScale. A guarantee with no fine print.

04

The next generation

An associates program that trains daily under senior artists. The people who'll run LOKA's floor in ten years.

III · The System

Six leaks. One booked-out salon.

LOKA runs on B-VCORS, the framework built and run with Fully Booked AI®. Each letter is a place revenue slips out. We closed them one by one.

$672K → $1.1MLOKA annual revenue
200New clients a month
Verified LOKA Beauty Studio case study, Fully Booked AI®.
  • B
    Brand

    One story everywhere. Look good. Feel good. Do good.

  • V
    Visibility

    Found on Google, the map, and Instagram when Wilmington searches.

  • C
    Conversion

    AI answers first. Booked in about a minute, any hour.

  • O
    Operations

    Level pricing, SalonScale, and a front desk focused on the guest in front of them.

  • S
    Systems

    Meevo for scheduling and checkout, GoHighLevel for follow-up, the AI in between.

  • R
    Reactivation

    Guests who drift get a personal follow-up before they're gone.

IV · Talks & Workshops

Conversations worth the stage.

Speaking and podcast requests: [EMAIL]

Keynote

AI answers first. Humans close.

How LOKA books around the clock without losing the personal touch.

Panel

Taking over without taking away.

Second-generation leadership inside a founder-led salon.

Workshop

Level 1 to 6.

Pricing tiers and career paths that keep stylists growing and staying.

Workshop

From the lash chair to leadership.

What an artist has to learn before she can lead one.

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Letters from Avenue North

A salon, from the inside. Monthly.

Hiring, training, systems, and what's working on LOKA's floor right now. For salon owners and the people who'll run salons next.